Musings on ‘Apple’
A Little Podcasting Experiment
I’m heading for Macworld Conference London next week, and you can literally hear all about it.
A Front Row View
Don’t underestimate the importance of Wednesday’s “On More Thing” media event: it may have been a first glimpse at the Next Big Thing for Apple.
The Un-Switchers’ Wail
Thanks to Steve Jobs’ marketing prowess — better known as the Jobs Reality Distortion Field — new users are giving the Mac platform a try. For some of these, the Mac will have enough appeal that they won’t consider going back. But, naturally, some will also eventually un-switch, because , just like any other computing […]
Europe Deserves Better Mac Events
Apple is known for its secrecy about upcoming products. While other companies like Microsoft scream and shout about what will be available from them in the far and distant future, the people behind the Mac and the iPod (try to) remain quiet until the official announcement is made. The premier opportunities for new product announcements, […]
Hell Freezes Over — Again
When Steve Jobs announced the move to Intel chips during his WWDC 2005 keynote, people claimed that hell had finally frozen over. In a way, it has frozen over again, because, despite the many times I made fun of Intel, despite my childish amusement over Apple’s Burning Bunny Man TV ad, despite all my concerns […]